Skateboarding has changed, companies, individuals, investors, profit-hungry men have begun to destroy skateboarding as we know it. What happened to skate videos? What happened to professional skateboarders, products, sponsorship, fun? If you remember Dying To Live by Zero Skateboards, then you should agree that modern skate videos are fueled by money and advertising, recycled tricks and ideas, not by passion, dedication and the idea to take skateboarding and creativity to another level without changing the core ideals of skateboarding.
Sorry to break it to you, it already started, in fact, it started years ago and is only getting worse. Remember when professional skateboarders were making parts, having fun, doing things that inspired us to keep skating and innovating it? Well, it’s a damn good memory now and that’s all it is. Browsing youtube, I have come across more than a fair share of, “Can I be sponsored?”, “How can I get sponsored?”, “I skate everyday and one day I’ll be the next Chris Cole and make lots of money!” In the 1990′s we just wanted to skate and challenge ourselves to do what our favorite pro skaters were doing. Not to be them but only to draw inspiration from them. Now all skateboarders want to do is make money, boost their egos and relish in the new skate fab that is social networking and media.